There is no better way to start your day except with delicious Aunt Jemima pancake and other breakfast food products by Aunt Jemima. Now Aunt Jemima makeover is another addition to the traditional look of the brand.

Aunt Jemima is a brand specialized in pancake, syrups and other breakfast food. The brand Aunt Jemima was introduced in 1889 by the Quaker Oats Company and even after 120 years, they are still providing the same traditional taste in breakfast foods.

Aunt Jemima was first registered in 1937 as a trademark for the breakfast product line with a charming smiley face of a black woman. The logo of Aunt Jemima was literally played a big role in building the brand image for the company over the years and it became a lead company for the breakfast food company.

The logo generate and boosted the sales with the help of their quality product, effective distribution and traditional trademark. The life cycle of each and every product has to go through all the phases and when the

marketers analyzed that Aunt Jemima has reached peak stage of life cycle they decided to enhance the lifecycle so they did the trick. They changed the picture of Aunt Jemima and introduced a fresh new Aunt Jemima as their new trademark.

Quaker Oats Company first introduced their brand in 1889 and they changed the logo of Aunt Jemima in 1989 and now they decided to change their logo again to maintain or even boost the sales of the brand.

Well, one can understand the reason of Aunt Jemima makeover but all the users expect the same quality for the delicious breakfast traditional food.